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- DPW Preview: CASE STUDY: FDA/Regulatory Perspective on Marketing in a Digital World This is the second in a series of previews of the Digital Pharma West Conference, to be held June 24-27 in South San Francisco. Click here for information. By Zoe Dunn, Principal, Hale Advisors I spoke with Glenn Byrd, Senior Director, Promotional Regulatory Affairs, Medimmune, the global biologics R&D arm of AstraZeneca. Glenn’s comments are his own ...
- DPW Preview: What’s Next for Digital Marketing for Pharma? This is the first in a series of previews of the Digital Pharma West Conference, to be held June 24-27 in South San Francisco. Click here for information. By Zoe Dunn, Principal, Hale Advisors I spoke with Sue Niedrich, who leads the Digital Center of Excellence at Lundbeck U.S. in addition to being responsible for digital strategy across ...
- Are Your Batteries Included? – ThinkHealth 2013 at Google Recently I attended ThinkHealth at Google’s offices in NYC. I have to say Google did a nice job providing thought provoking content. Below are some of the key items that stood out to me as related to our work with clients. Steven Krein, founder of Startup Health, shared with us some of entrepreneurial ventures that are underway ...