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- DPW Preview: INTERNATIONAL CASE STUDY: A World Class Product Launch in Six Months – An International Multichannel Marketing Case Study This is the fourth in a series of previews of the Digital Pharma West Conference, to be held June 24-27 in South San Francisco. Click here for information. By Zoe Dunn, Principal, Hale Advisors I spoke with AJ Moore, Manager, Multichannel Marketing, at SANOFI AUSTRALIA. As always, AJ’s comments are his own and don’t necessarily represent the ...
- DPW Preview: CASE STUDY: Industrializing Multi-Channel Launches in a Global Pharmaceutical Company This is the third in a series of previews of the Digital Pharma West Conference, to be held June 24-27 in South San Francisco. Click here for information. By Zoe Dunn, Principal, Hale Advisors I spoke with Andrew (“AJ”) Ploszay, Head, Global Multi-Channel Marketing, GlaxoSmithKline. AJ’s comments are his own and don’t necessarily represent the views of his ...
- DPW Preview: CASE STUDY: FDA/Regulatory Perspective on Marketing in a Digital World This is the second in a series of previews of the Digital Pharma West Conference, to be held June 24-27 in South San Francisco. Click here for information. By Zoe Dunn, Principal, Hale Advisors I spoke with Glenn Byrd, Senior Director, Promotional Regulatory Affairs, Medimmune, the global biologics R&D arm of AstraZeneca. Glenn’s comments are his own ...