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- DPW Preview: CASE STUDY: FDA/Regulatory Perspective on Marketing in a Digital World This is the second in a series of previews of the Digital Pharma West Conference, to be held June 24-27 in South San Francisco. Click here for information.
By Zoe Dunn, Principal, Hale Advisors
I spoke with Glenn Byrd, Senior Director, Promotional Regulatory Affairs, Medimmune, the global biologics R&D arm of AstraZeneca. Glenn’s comments are his own ...
- DPW Preview: What’s Next for Digital Marketing for Pharma? This is the first in a series of previews of the Digital Pharma West Conference, to be held June 24-27 in South San Francisco. Click here for information.
By Zoe Dunn, Principal, Hale Advisors
I spoke with Sue Niedrich, who leads the Digital Center of Excellence at Lundbeck U.S. in addition to being responsible for digital strategy across ...
- Are Your Batteries Included? – ThinkHealth 2013 at Google Recently I attended ThinkHealth at Google’s offices in NYC. I have to say Google did a nice job providing thought provoking content. Below are some of the key items that stood out to me as related to our work with clients.
Steven Krein, founder of Startup Health, shared with us some of entrepreneurial ventures that are underway ...
- What I learned from TedMed 2013
What I liked most about TedMed: great physician and patient perspectives.
Physician stories about judging patients too hastily on their conditions and apologizing
Stories by patients about leveraging all their available research resources (and creating some new ones) to help doctors manage and treat their conditions.
There was lots of talk of big data: gathering everything we could ...
- Disruptive Women in Healthcare Blogs for Progress By John Bath
Across the globe, women today make up close to 75 percent of the health care workforce. The majority of these positions, however, are concentrated into the nursing and midwifery sectors of the industry, compared to acting physicians of which they only make up a quarter. Furthermore, it is women who have the least ...
- FDA Should Use New FTC Digital Guidelines as Guardrails for Social Media The Pharmaceutical industry may just have the social media guardrails it has long been waiting for.
While the Food & Drug Administration (FDA), which regulates the industry, hasn’t yet issued its promised social media guidance, it may just defer to the newly-released Federal Trade Commission’s (FTC) staff guidance document on digital advertising, industry executives are saying.
The ...
- ePharma 2013 Reflections By Beth Bengtson and Zoe Dunn
We returned from the 12th Annual ePharma Summit with renewed energy and optimism about the industry, but also a sense that there’s much more work to be do done, collectively and individually. Here are our reflections:
It was great to be part of a conference that included a charitable arm which ...
- Beyond Cookies and Caffeine: How to Get Buy-in to In-house Education Programs Corporate training programs, even on the most pertinent topics, often suffer from low turnout. Employees and managers want them, and afterwards say the sessions are useful and worthwhile, but it’s difficult to get people to commit to them. Invariably the number of participants hardly justifies the time, effort and expense of creating the program. It’s ...
- Marketing on Purpose: Brands Embrace Causes to Engage With Customers Savvy brand marketers have discovered what consumers have long known: that having a purpose behind one’s work leads to greater fulfillment. Brands that have made support of a cause an integral part of their marketing strategy are finding it opens the doors to increased engagement with customers, which translates to loyalty.
Consumers have come to expect ...
- Ulster County Rises on V-Day to End Violence Against Women and Girls By John Bath
Women and men gathered at thousands of events in more than 200 countries to spend part of their Valentine’s Day joining a global phenomenon known as One Billion Rising to end violence against women.
Coinciding with the 15th anniversary of V-Day, an activist movement to end all forms of violence against women and girls, ...
- 2013 Digital Health Communications Predictions How will digital health communications change this year? Certainly there’s work to be done on this front. Here are the musings of the Hale Advisors team on where we need to evolve as communicators and the trends to watch.
Evolve:
We need to become more than marketers – not only do marketers now have to become publishers ...
- Changing Healthcare one SMS at a Time
When it comes to mHealth, in many ways developing countries are ahead of the U.S., as innovative text-messaging programs bring life-saving information and supplies to remote areas and achieve remarkable results.
Take, for example, the ways SMS programs in Malawi, Zambia, and other parts of Africa are being used today:
improving health care services at the community ...
- Reflections from 2012 mHealth Summit On my return home from 3 days of the mHealth Summit in Washington D.C., I was struck by the state of mobile healthcare and the opportunities that lay before us. The Summit gathered leaders in government, the private sector, industry, academia, providers and not-for-profits from across the mHealth ecosystem to work to improve health outcomes through ...
- PharmVille: Applying Gamification to Healthcare What can pharma learn from FarmVille?
That enormously popular online game played—and shared—by millions on social networks, illustrates principles of engagement, interactivity, motivation, and loyalty that can be harnessed by healthcare firms.
It’s called gamification, applying game thinking and game mechanics to non-game environments to engage audiences and solve problems. We believe healthcare can take the best ...
- The ABCs of Health Literacy: Understanding to be Understood The healthcare sector spends millions of dollars on advertising, but how much of what is being communicated is really being understood?
When one considers that as many as half of all American adults have limited literacy skills and even more—as many as 9 out of 10—have limited health literacy skills, the issue becomes more acute. Numerous ...
- What Healthcare Can Learn from NASA’s Social Strategy Developing a successful social media strategy isn’t rocket science, but some lessons learned from NASA’s Jet Propulsion Laboratory (JPL) illustrate it just takes some thought and planning.
JPL leads the $2.5 billion Mars Science Laboratory mission, which dropped the 1-ton Curiosity rover on the Red Planet’s surface Aug. 5. It’s an institution of 5,000 people studying ...
- Breast Cancer Awareness & Prevention Go Mobile Efforts to raise awareness and funds to fight breast cancer have increasingly gone mobile. This October, in conjunction with National Breast Cancer Awareness month, several innovators used mobile to drive people to take action to prevent cancer.
A range of mobile apps have been developed to promote breast self-examination (BSE) in women, which help in early ...
- Lessons for Pharma in Customer Engagement: Coca-Cola AJ Brustein is happy. How do I know this? AJ, Global Senior Brand Manager at Coca-Cola, is one of the authors and pioneers of the Happiness Project.
At a presentation, AJ explained that the Happiness Project is a global initiative to communicate that “when you open a Coke, you open a moment of happiness.” The project includes ...
- Cancer.gov Puts People at the Center of Care I’m always keeping an eye out for good pragmatic uses of mobile in healthcare and I came across a stellar example at the e-Patient Connections conference in Philly earlier this month.
Jonathan Cho, Chief of Communications Technology at the National Cancer Institute, explained during his discussion on Going Mobile – How User Research and Analytics Helped ...
- Pictures Speak Louder than 140 Characters Why should healthcare care about visual social media? I know many people reading this will be saying, “We don’t even participate in ‘regular’ social media (i.e. Facebook, Twitter, YouTube) and now you want us to look at visual?!? Oy Vey!” We hear you loud and clear, but considering the fact that Instagram just surpassed Twitter ...
- Women and Power Conference Reminds Us of Our Role in Society Zoe and I attended the “Women & Power” conference this past weekend at the Omega campus in Rhinebeck, NY. As a women owned business and given Omega is near our office, it seemed only natural that this should be one of our events this year. As one person put it over the weekend, Omega holds ...
- What Digital Can Offer Pharma Following the Patent Crisis Although marketers have used digital strategies in healthcare communications for almost 20 years, they are still having trouble selecting the most effective channels to distribute engaging content to their audience. The explosion of social media has only complicated this landscape and divided our audience’s as well as our own attention even further.
Pharma companies are currently ...
- Connected Health Shows Promising Benefits for Both Patients and the Healthcare System There is a lot of talk about how challenging it can be for people to understand and manage their health conditions. An argument could be made that it is because of limited access to medical information and medical opinion on a regular basis.
One might think that with all the technology we have at our fingertips, ...
- The Expert Patient and the Opportunity for Pharma Several weeks ago the eyeforPharma conference for Mobile Strategy 2012 was held in Woodbridge, NJ and Hale Advisors was asked to moderate a panel on ‘Mobile Patient Engagement’. We arrived bright and early, and were immediately handed a revised agenda, which had unfortunately pushed our panel back by six hours (!). The upside to the ...
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