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What Our Clients Say…
“Beth is able to strategically think through marketing and broader business challenges to recommend approaches that make sense for the business overall… She is able to see the bigger picture and don’t just advocate social media because it’s the latest ’shiny, new toy’. She has the integrity and courage to push back on ideas that don’t make good business sense. I know that I can always trust Beth to balance her knowledge of and passion for the digital space with their strong business mindset to recommend the best solutions.”Director, Consumer Portfolio Team Pfizer, Inc.
“Zoe is a trusted friend and advisor with a deep understanding of the intersection of the healthcare industry and interactive technologies and applications. I have worked with her at Vibrant Media and Sapient, and found her to be extremely connected, extremely bright and extremely dedicated to getting better at what she does, every single day. In addition, I have taught MBA classes and groups at conferences with Zoe, and am humbled by her intellect, diligent preparation and attention to every tiny detail.”<Franchise Strategic Marketing at LifeScan, a Johnson & Johnson Company
“Our consultation and work with Beth brought a much needed outside perspective and great expertise to a very important conversation about our organization’s core mission and its future. Beth Bengtson was a pleasure to work with. She listened carefully, reflected back to us, and helped us evaluate the various aspects of our work. Her facilitation of our conversation on these issues helped us achieve clarity and direction.”Executive Director National Association of Mothers' Centers (NAMC)
“Zoe has been a great business partner over the years and has helped bring several projects to fruition. She's quite savvy with getting things accomplished in a very complicated environment and is delightful to work with. I look forward to the next opportunity to work with her.”Director, Online Marketing Strategy Bayer Schering
“I have known and worked with both Zoe and Beth professionally over a number of years and have great regard and respect for they both which is why I am thrilled to see them teaming up with the formation of Hale Advisors. They recently delivered a comprehensive situation & strategic analysis for my team on an extremely tight timeframe. The results have advanced my work and we are looking for other opportunities to work with them. ”Director, Healthcare Professional Relationship Marketing Novo Nordisk
Author Archives: Marietta Cerami
Cancer.gov Puts People at the Center of Care
I’m always keeping an eye out for good pragmatic uses of mobile in healthcare and I came across a stellar example at the e-Patient Connections conference in Philly earlier this month. Jonathan Cho, Chief of Communications Technology at the National…
Posted in mHealth
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What Digital Can Offer Pharma Following the Patent Crisis
Although marketers have used digital strategies in healthcare communications for almost 20 years, they are still having trouble selecting the most effective channels to distribute engaging content to their audience. The explosion of social media has only complicated this landscape…
Posted in mHealth, Social Media Health, Traditional Digital
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Connected Health Shows Promising Benefits for Both Patients and the Healthcare System
There is a lot of talk about how challenging it can be for people to understand and manage their health conditions. An argument could be made that it is because of limited access to medical information and medical opinion on…
Posted in Emerging Channels, mHealth, Social Media Health
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Hale Celebrates its First Anniversary: Women’s Rights, Health, Education and of Course…Mobile
This month, Beth and Zoe celebrate the official one-year anniversary of Hale Advisors, Inc. – a partnership that stemmed from shared savvy business acumen and a similar vision for company growth and success. As a way to commemorate, it was…
Posted in Sustainability
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Demystifying Health Information: The Drug Facts Box
The dissemination of health information has become too complex. The amount of content available to sift through can be overwhelming; not to mention downright frustrating if it’s not relevant to what the consumer is looking for. According to a study…
Posted in Policy and Guidelines
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Lap-Band Finds The Perfect Fit For Mobile
Nothing gets me more jazzed than seeing awesome examples of brands using mobile, especially in healthcare. Recently one of best case studies we have seen at a conference is Allergan’s mobile approach for their Lap-Band product. It includes a mobilized…
Posted in mHealth
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Social Media Best Practice Examples Outside of Pharma
Often our clients will ask us to take a look outside the industry to see how other companies are successfully employing their social media strategies. Although most organizations don’t have to deal with the unique challenges pharma faces, we can…
Posted in Social Media Health
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A Sustainable Business for Social Good: G3Box
As a socially conscience business, we believe it is important to promote sustainable practices throughout the healthcare and medical field. We were inspired by this story of four engineering students from ASU who turned a class project into a real…
Posted in Sustainability
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Lessons for Pharma in Social Media from the Financial Industry: SunTrust Bank
Pharma certainly isn’t alone when it comes to dealing with regulatory boundaries concerning customer engagement within social media. As we are aware, the financial industry faces similar barriers with unclear guidance from government regulatory bodies and conservative legal review boards. …
Posted in Emerging Channels, Social Media Health
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Takeaways From BDI’s Mobile Healthcare Communications Conference
As avid preachers of mobile, it only makes sense that Hale Advisors would attend the BDI Mobile Healthcare Communications Conference at the CUNY Graduate Center in NYC last Thursday. We heard from a number of notable speakers including Monique Levy…
Posted in mHealth
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