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What Our Clients Say…
“Beth is able to strategically think through marketing and broader business challenges to recommend approaches that make sense for the business overall… She is able to see the bigger picture and don’t just advocate social media because it’s the latest ’shiny, new toy’. She has the integrity and courage to push back on ideas that don’t make good business sense. I know that I can always trust Beth to balance her knowledge of and passion for the digital space with their strong business mindset to recommend the best solutions.”Suchitra Srinivasan, Director, Consumer Portfolio Team Pfizer, Inc.
“Zoe is a trusted friend and advisor with a deep understanding of the intersection of the healthcare industry and interactive technologies and applications. I have worked with her at Vibrant Media and Sapient, and found her to be extremely connected, extremely bright and extremely dedicated to getting better at what she does, every single day. In addition, I have taught MBA classes and groups at conferences with Zoe, and am humbled by her intellect, diligent preparation and attention to every tiny detail.”Joe Shields Franchise Strategic Marketing at LifeScan, a Johnson & Johnson Company
“Our consultation and work with Beth brought a much needed outside perspective and great expertise to a very important conversation about our organization’s core mission and its future. Beth Bengtson was a pleasure to work with. She listened carefully, reflected back to us, and helped us evaluate the various aspects of our work. Her facilitation of our conversation on these issues helped us achieve clarity and direction.”Linda Lisi Juergens, Executive Director National Association of Mothers' Centers (NAMC)
“Zoe has been a great business partner over the years and has helped bring several projects to fruition. She's quite savvy with getting things accomplished in a very complicated environment and is delightful to work with. I look forward to the next opportunity to work with her.”Mark Fairbourn, Director, Online Marketing Strategy Bayer Schering
“I have known and worked with both Zoe and Beth professionally over a number of years and have great regard and respect for they both which is why I am thrilled to see them teaming up with the formation of Hale Advisors. They recently delivered a comprehensive situation & strategic analysis for my team on an extremely tight timeframe. The results have advanced my work and we are looking for other opportunities to work with them. ”Craig A. DeLarge, Director, Healthcare Professional Relationship Marketing Novo Nordisk
Category Archives: Emerging Channels
My Reflections on SXSW
By Beth Bengtson This is my second year of attending SXSW Interactive – otherwise known as “spring break for geeks” – a name I can assure you it lives up to. Despite the heavy rain, long lines and ever growing … Continue reading
Posted in Emerging Channels
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What We Asked the FDA
By Zoe Dunn Following the release of the draft guidance on “Responding to Unsolicited Requests for Off-label Information About Prescription Drugs and Medical Devices” the response from within the industry has been less than satisfied which is not surprising. But … Continue reading
Lessons for Pharma in Social Media from the Financial Industry: SunTrust Bank
Pharma certainly isn’t alone when it comes to dealing with regulatory boundaries concerning customer engagement within social media. As we are aware, the financial industry faces similar barriers with unclear guidance from government regulatory bodies and conservative legal review boards. … Continue reading
Posted in Emerging Channels, Social Media Health
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Emerging Media Dinner #2 Summary: Mobile
The Emerging Media Dinner turned out to be the place to be last Thursday evening at SD26 in NYC for those in the Digital Pharma space with discussion around mobile and related topics. Pair that with great company from Novo … Continue reading
Posted in Emerging Channels, mHealth
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Traditional Digital
By Zoe Dunn “Traditional Digital” – its my new favorite expression (not really sure if we made it up or heard Pete Dannenfelser at Janssen use it – nod to Pete, if that’s the case: great minds think alike). How … Continue reading
Posted in Emerging Channels
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The Value of Mobile in Healthcare: Interview with Seth Perlman of The Lathe
In 2011 we saw a ton of buzz surrounding mobile and in 2012 we can expect that marketers will only continue to have their interests peaked by this innovative platform. There are still however a lot of companies and brands … Continue reading
Posted in Emerging Channels, mHealth
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Social Media Workshop Dinner 2011
By Zoe Dunn Last Thursday night, Hale Advisors hosted The Social Media Workshop Dinner in NYC, sponsored by Visible Technologies. Some of the industry’s finest were in attendance including Boehringer Ingelheim, Shire, Daiichi Sankyo, Purdue, CSL Behring, and ExL Pharma. … Continue reading
Posted in Emerging Channels, Social Media Health
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Highlights From This Year’s Digital Pharma East
What did we like most about this year’s Digital Pharma? Well to begin with, the Loews in Philadelphia is a great venue – very centrally located and a nice hotel. The food was good (who doesn’t like a mini Philly … Continue reading
Posted in Emerging Channels, mHealth, Social Media Health
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IS MOBILE HEALTH THE NEXT KILLER APP?
As a perfect follow up to our blog post Mobile Poised to Have Greater Impact Than Social for Health, we attended “Is Mobile Health the Next Killer App?” with the NYC Healthcare Business Leaders last evening. An event that celebrated … Continue reading
Posted in Emerging Channels, mHealth
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Hale Advisors Presenting at Digital Pharma East 2011
We are pleased to announce that Zoe Dunn, Principal at Hale Advisors Inc., will be speaking at this years Digital Pharma East, which is taking place October 17th through the 20th in Philadelphia. Zoe will be presenting twice: leading a … Continue reading
Posted in Emerging Channels, Social Media Health
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