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What Our Clients Say…
“Beth is able to strategically think through marketing and broader business challenges to recommend approaches that make sense for the business overall… She is able to see the bigger picture and don’t just advocate social media because it’s the latest ’shiny, new toy’. She has the integrity and courage to push back on ideas that don’t make good business sense. I know that I can always trust Beth to balance her knowledge of and passion for the digital space with their strong business mindset to recommend the best solutions.”Suchitra Srinivasan, Director, Consumer Portfolio Team Pfizer, Inc.
“Zoe is a trusted friend and advisor with a deep understanding of the intersection of the healthcare industry and interactive technologies and applications. I have worked with her at Vibrant Media and Sapient, and found her to be extremely connected, extremely bright and extremely dedicated to getting better at what she does, every single day. In addition, I have taught MBA classes and groups at conferences with Zoe, and am humbled by her intellect, diligent preparation and attention to every tiny detail.”Joe Shields Franchise Strategic Marketing at LifeScan, a Johnson & Johnson Company
“Our consultation and work with Beth brought a much needed outside perspective and great expertise to a very important conversation about our organization’s core mission and its future. Beth Bengtson was a pleasure to work with. She listened carefully, reflected back to us, and helped us evaluate the various aspects of our work. Her facilitation of our conversation on these issues helped us achieve clarity and direction.”Linda Lisi Juergens, Executive Director National Association of Mothers' Centers (NAMC)
“Zoe has been a great business partner over the years and has helped bring several projects to fruition. She's quite savvy with getting things accomplished in a very complicated environment and is delightful to work with. I look forward to the next opportunity to work with her.”Mark Fairbourn, Director, Online Marketing Strategy Bayer Schering
“I have known and worked with both Zoe and Beth professionally over a number of years and have great regard and respect for they both which is why I am thrilled to see them teaming up with the formation of Hale Advisors. They recently delivered a comprehensive situation & strategic analysis for my team on an extremely tight timeframe. The results have advanced my work and we are looking for other opportunities to work with them. ”Craig A. DeLarge, Director, Healthcare Professional Relationship Marketing Novo Nordisk
Category Archives: mHealth
Lap-Band Finds The Perfect Fit For Mobile
By Marietta Cerami Nothing gets me more jazzed than seeing awesome examples of brands using mobile, especially in healthcare. Recently one of best case studies we have seen at a conference is Allergan’s mobile approach for their Lap-Band product. It … Continue reading
Posted in mHealth
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Takeaways From BDI’s Mobile Healthcare Communications Conference
By Marietta Cerami As avid preachers of mobile, it only makes sense that Hale Advisors would attend the BDI Mobile Healthcare Communications Conference at the CUNY Graduate Center in NYC last Thursday. We heard from a number of notable speakers … Continue reading
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Emerging Media Dinner #2 Summary: Mobile
The Emerging Media Dinner turned out to be the place to be last Thursday evening at SD26 in NYC for those in the Digital Pharma space with discussion around mobile and related topics. Pair that with great company from Novo … Continue reading
Posted in Emerging Channels, mHealth
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The Value of Mobile in Healthcare: Interview with Seth Perlman of The Lathe
In 2011 we saw a ton of buzz surrounding mobile and in 2012 we can expect that marketers will only continue to have their interests peaked by this innovative platform. There are still however a lot of companies and brands … Continue reading
Posted in Emerging Channels, mHealth
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Highlights From This Year’s Digital Pharma East
What did we like most about this year’s Digital Pharma? Well to begin with, the Loews in Philadelphia is a great venue – very centrally located and a nice hotel. The food was good (who doesn’t like a mini Philly … Continue reading
Posted in Emerging Channels, mHealth, Social Media Health
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IS MOBILE HEALTH THE NEXT KILLER APP?
As a perfect follow up to our blog post Mobile Poised to Have Greater Impact Than Social for Health, we attended “Is Mobile Health the Next Killer App?” with the NYC Healthcare Business Leaders last evening. An event that celebrated … Continue reading
Posted in Emerging Channels, mHealth
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MOBILE POISED TO HAVE GREATER IMPACT THAN SOCIAL FOR HEALTH
By Marietta Cerami Over the last several years, social media and pharma have had a bumpy ride together. Pharma fears exposing themselves to liability from engaging in open dialogues. However, sites like Facebook are designed for people to engage with … Continue reading
Posted in Emerging Channels, mHealth
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