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What Our Clients Say…
“Beth is able to strategically think through marketing and broader business challenges to recommend approaches that make sense for the business overall… She is able to see the bigger picture and don’t just advocate social media because it’s the latest ’shiny, new toy’. She has the integrity and courage to push back on ideas that don’t make good business sense. I know that I can always trust Beth to balance her knowledge of and passion for the digital space with their strong business mindset to recommend the best solutions.”Suchitra Srinivasan, Director, Consumer Portfolio Team Pfizer, Inc.
“Zoe is a trusted friend and advisor with a deep understanding of the intersection of the healthcare industry and interactive technologies and applications. I have worked with her at Vibrant Media and Sapient, and found her to be extremely connected, extremely bright and extremely dedicated to getting better at what she does, every single day. In addition, I have taught MBA classes and groups at conferences with Zoe, and am humbled by her intellect, diligent preparation and attention to every tiny detail.”Joe Shields Franchise Strategic Marketing at LifeScan, a Johnson & Johnson Company
“Our consultation and work with Beth brought a much needed outside perspective and great expertise to a very important conversation about our organization’s core mission and its future. Beth Bengtson was a pleasure to work with. She listened carefully, reflected back to us, and helped us evaluate the various aspects of our work. Her facilitation of our conversation on these issues helped us achieve clarity and direction.”Linda Lisi Juergens, Executive Director National Association of Mothers' Centers (NAMC)
“Zoe has been a great business partner over the years and has helped bring several projects to fruition. She's quite savvy with getting things accomplished in a very complicated environment and is delightful to work with. I look forward to the next opportunity to work with her.”Mark Fairbourn, Director, Online Marketing Strategy Bayer Schering
“I have known and worked with both Zoe and Beth professionally over a number of years and have great regard and respect for they both which is why I am thrilled to see them teaming up with the formation of Hale Advisors. They recently delivered a comprehensive situation & strategic analysis for my team on an extremely tight timeframe. The results have advanced my work and we are looking for other opportunities to work with them. ”Craig A. DeLarge, Director, Healthcare Professional Relationship Marketing Novo Nordisk
Category Archives: Policy and Guidelines
Demystifying Health Information: The Drug Facts Box
By Marietta Cerami The dissemination of health information has become too complex. The amount of content available to sift through can be overwhelming; not to mention downright frustrating if it’s not relevant to what the consumer is looking for. According … Continue reading
Posted in Policy and Guidelines
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Findings from Questions on FDA Guidance Regarding Responding to Unsolicited Off-Label Requests (Part II)
By Zoe Dunn As a follow up to the questions I submitted to FDA regarding the recent Guidance on providing Off-Label responses to unsolicited requests online, I had the pleasure of speaking with Jean-Ah Kang at DDMAC and getting her … Continue reading
What We Asked the FDA
By Zoe Dunn Following the release of the draft guidance on “Responding to Unsolicited Requests for Off-label Information About Prescription Drugs and Medical Devices” the response from within the industry has been less than satisfied which is not surprising. But … Continue reading
Best Practices for Adverse Event Reporting for Sponsored and Unsponsored Web Properties
A couple weeks back, Hale Advisors hosted The Social Media Workshop Dinner, in NYC, where we gathered with some of the industry’s social media players. There were many topics discussed that night but one stood out for us that we … Continue reading
Waiting for Godot: “How we are impacted by the lack of FDA guidelines for digital communications and why that is holding us back”
By Zoe Dunn Progress always involves risks. You can’t steal second base and keep your foot on first. – Frederick Wilcox Every Pharma client I have worked with in the last almost 20 years has said, “We are a very … Continue reading
