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What Our Clients Say…
“Beth is able to strategically think through marketing and broader business challenges to recommend approaches that make sense for the business overall… She is able to see the bigger picture and don’t just advocate social media because it’s the latest ’shiny, new toy’. She has the integrity and courage to push back on ideas that don’t make good business sense. I know that I can always trust Beth to balance her knowledge of and passion for the digital space with their strong business mindset to recommend the best solutions.”Suchitra Srinivasan, Director, Consumer Portfolio Team Pfizer, Inc.
“Zoe is a trusted friend and advisor with a deep understanding of the intersection of the healthcare industry and interactive technologies and applications. I have worked with her at Vibrant Media and Sapient, and found her to be extremely connected, extremely bright and extremely dedicated to getting better at what she does, every single day. In addition, I have taught MBA classes and groups at conferences with Zoe, and am humbled by her intellect, diligent preparation and attention to every tiny detail.”Joe Shields Franchise Strategic Marketing at LifeScan, a Johnson & Johnson Company
“Our consultation and work with Beth brought a much needed outside perspective and great expertise to a very important conversation about our organization’s core mission and its future. Beth Bengtson was a pleasure to work with. She listened carefully, reflected back to us, and helped us evaluate the various aspects of our work. Her facilitation of our conversation on these issues helped us achieve clarity and direction.”Linda Lisi Juergens, Executive Director National Association of Mothers' Centers (NAMC)
“Zoe has been a great business partner over the years and has helped bring several projects to fruition. She's quite savvy with getting things accomplished in a very complicated environment and is delightful to work with. I look forward to the next opportunity to work with her.”Mark Fairbourn, Director, Online Marketing Strategy Bayer Schering
“I have known and worked with both Zoe and Beth professionally over a number of years and have great regard and respect for they both which is why I am thrilled to see them teaming up with the formation of Hale Advisors. They recently delivered a comprehensive situation & strategic analysis for my team on an extremely tight timeframe. The results have advanced my work and we are looking for other opportunities to work with them. ”Craig A. DeLarge, Director, Healthcare Professional Relationship Marketing Novo Nordisk
Category Archives: Social Media Health
Findings from Questions on FDA Guidance Regarding Responding to Unsolicited Off-Label Requests (Part II)
By Zoe Dunn As a follow up to the questions I submitted to FDA regarding the recent Guidance on providing Off-Label responses to unsolicited requests online, I had the pleasure of speaking with Jean-Ah Kang at DDMAC and getting her … Continue reading
Social Media Best Practice Examples Outside of Pharma
By Marietta Cerami Often our clients will ask us to take a look outside the industry to see how other companies are successfully employing their social media strategies. Although most organizations don’t have to deal with the unique challenges pharma … Continue reading
Posted in Social Media Health
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What We Asked the FDA
By Zoe Dunn Following the release of the draft guidance on “Responding to Unsolicited Requests for Off-label Information About Prescription Drugs and Medical Devices” the response from within the industry has been less than satisfied which is not surprising. But … Continue reading
Lessons for Pharma in Social Media from the Financial Industry: SunTrust Bank
Pharma certainly isn’t alone when it comes to dealing with regulatory boundaries concerning customer engagement within social media. As we are aware, the financial industry faces similar barriers with unclear guidance from government regulatory bodies and conservative legal review boards. … Continue reading
Posted in Emerging Channels, Social Media Health
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Best Practices for Adverse Event Reporting for Sponsored and Unsponsored Web Properties
A couple weeks back, Hale Advisors hosted The Social Media Workshop Dinner, in NYC, where we gathered with some of the industry’s social media players. There were many topics discussed that night but one stood out for us that we … Continue reading
PharmaCares™: An opportunity to reduce medical waste and do good for the pharmaceutical industry.
Since we have been highlighting the issues around medical waste, we thought it was time to discuss some of the innovation approaches some organizations are taking to deal with the issue. And the timing was perfect as friend of ours … Continue reading
Posted in Social Media Health, Sustainability
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Social Media Workshop Dinner 2011
By Zoe Dunn Last Thursday night, Hale Advisors hosted The Social Media Workshop Dinner in NYC, sponsored by Visible Technologies. Some of the industry’s finest were in attendance including Boehringer Ingelheim, Shire, Daiichi Sankyo, Purdue, CSL Behring, and ExL Pharma. … Continue reading
Posted in Emerging Channels, Social Media Health
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Highlights From This Year’s Digital Pharma East
What did we like most about this year’s Digital Pharma? Well to begin with, the Loews in Philadelphia is a great venue – very centrally located and a nice hotel. The food was good (who doesn’t like a mini Philly … Continue reading
Posted in Emerging Channels, mHealth, Social Media Health
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Hale Advisors Presenting at Digital Pharma East 2011
We are pleased to announce that Zoe Dunn, Principal at Hale Advisors Inc., will be speaking at this years Digital Pharma East, which is taking place October 17th through the 20th in Philadelphia. Zoe will be presenting twice: leading a … Continue reading
Posted in Emerging Channels, Social Media Health
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Google ThinkHealth 2011
By Zoe Dunn The Google ThinkHealth conference has become a hot ticket over the last few years. And I can see why: just hanging around at the Google offices for half a day is inspiring – from the creative work … Continue reading
Posted in Emerging Channels, Social Media Health
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