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What Our Clients Say…
“Beth is able to strategically think through marketing and broader business challenges to recommend approaches that make sense for the business overall… She is able to see the bigger picture and don’t just advocate social media because it’s the latest ’shiny, new toy’. She has the integrity and courage to push back on ideas that don’t make good business sense. I know that I can always trust Beth to balance her knowledge of and passion for the digital space with their strong business mindset to recommend the best solutions.”Director, Consumer Portfolio Team Pfizer, Inc.
“Zoe is a trusted friend and advisor with a deep understanding of the intersection of the healthcare industry and interactive technologies and applications. I have worked with her at Vibrant Media and Sapient, and found her to be extremely connected, extremely bright and extremely dedicated to getting better at what she does, every single day. In addition, I have taught MBA classes and groups at conferences with Zoe, and am humbled by her intellect, diligent preparation and attention to every tiny detail.”<Franchise Strategic Marketing at LifeScan, a Johnson & Johnson Company
“Our consultation and work with Beth brought a much needed outside perspective and great expertise to a very important conversation about our organization’s core mission and its future. Beth Bengtson was a pleasure to work with. She listened carefully, reflected back to us, and helped us evaluate the various aspects of our work. Her facilitation of our conversation on these issues helped us achieve clarity and direction.”Executive Director National Association of Mothers' Centers (NAMC)
“Zoe has been a great business partner over the years and has helped bring several projects to fruition. She's quite savvy with getting things accomplished in a very complicated environment and is delightful to work with. I look forward to the next opportunity to work with her.”Director, Online Marketing Strategy Bayer Schering
“I have known and worked with both Zoe and Beth professionally over a number of years and have great regard and respect for they both which is why I am thrilled to see them teaming up with the formation of Hale Advisors. They recently delivered a comprehensive situation & strategic analysis for my team on an extremely tight timeframe. The results have advanced my work and we are looking for other opportunities to work with them. ”Director, Healthcare Professional Relationship Marketing Novo Nordisk
Category Archives: Sustainability
FDA Should Use New FTC Digital Guidelines as Guardrails for Social Media
The Pharmaceutical industry may just have the social media guardrails it has long been waiting for. While the Food & Drug Administration (FDA), which regulates the industry, hasn’t yet issued its promised social media guidance, it may just defer to…
Posted in Education, Policy and Guidelines, Social Media Health, Sustainability
Tagged FDA, FTC, Pharma, social media guidelines
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Marketing on Purpose: Brands Embrace Causes to Engage With Customers
Savvy brand marketers have discovered what consumers have long known: that having a purpose behind one’s work leads to greater fulfillment. Brands that have made support of a cause an integral part of their marketing strategy are finding it opens…
Posted in Social Media Health, Sustainability
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Women and Power Conference Reminds Us of Our Role in Society
Zoe and I attended the “Women & Power” conference this past weekend at the Omega campus in Rhinebeck, NY. As a women owned business and given Omega is near our office, it seemed only natural that this should be one…
Posted in Sustainability, Women
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Hale Celebrates its First Anniversary: Women’s Rights, Health, Education and of Course…Mobile
This month, Beth and Zoe celebrate the official one-year anniversary of Hale Advisors, Inc. – a partnership that stemmed from shared savvy business acumen and a similar vision for company growth and success. As a way to commemorate, it was…
Posted in Sustainability
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Healthcare Makes Green Purchasing a Higher Priority
The healthcare industry plays a vital role in both human health and the health of the planet. This message was the focus of this month’s CleanMed conference in Denver, Colorado presented by Health Care Without Harm and Practice Greenhealth, the…
Posted in Sustainability
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Does Our Health Care Environment Support Healthy Outcomes?
As I look at the work that Practice Greenhealth, HealthCareWithoutHarm, and Kaiser Permanente are doing on the topic of greener medical supplies, it makes me wonder if our health care environment is actually healthy. Of all the places to ensure…
Posted in Sustainability
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A Sustainable Business for Social Good: G3Box
As a socially conscience business, we believe it is important to promote sustainable practices throughout the healthcare and medical field. We were inspired by this story of four engineering students from ASU who turned a class project into a real…
Posted in Sustainability
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Letting Food Be Your Medicine – Farmaceuticals
Each year we go through the same cycle regarding our health: we get sick, go to the doctor, he or she prescribes us medicine, and we get better in most cases. This series of events is our idea of being…
Posted in Sustainability
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PharmaCares™: An opportunity to reduce medical waste and do good for the pharmaceutical industry.
Since we have been highlighting the issues around medical waste, we thought it was time to discuss some of the innovation approaches some organizations are taking to deal with the issue. And the timing was perfect as friend of ours…
Posted in Social Media Health, Sustainability
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Finally a Sustainability/CSR Ratings Comparison Tool – a look at JustMeans Insights ™ and the Pharmaceutical Industry
Recently 3BLMedia/JustMeans launched JustMeans Insights ™, a data visualization platform for measuring, managing and comparing sustainability performance. The platform provides sustainability practitioners, media and investors with the ability to compare 100+ different environmental, social and governance (ESG) data points among…
Posted in Sustainability
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